Locumsmart
Connecting healthcare providers with temporary staff
Locumsmart is a vendor management system (VMS) that connects healthcare organizations with locum tenens agencies and candidates to streamline their temporary medical staffing needs.
The brand required a refresh to inject energy and distinctiveness into its image. Amidst a sea of traditional competitors, the goal was to break free from the cold, clinical aesthetic often associated with medical brands. By blending technology and human elements through photography, geometric shapes, and organic illustrations, we crafted a brand identity that is both lively and approachable.
CATEGORY
Discovery & Strategy, Branding & Identity, Brand Guidelines, Iconography, Illustration, Web Design
ROLES
Creative Director: Amy Glaiberman
Senior Designer (Remote): Erin Canoy-Yarisantos
Completed at Revolver Design
The new mark switches the emphasis from “mart” to the word “smart,” focusing on the platform’s ability to streamline the tedious and complex locums processes.
With a brighter update to the colors, the brand looks fresh and energetic, enabling it to stand out among the clinical and sterile-looking competitors within the industry.
LOGO REFRESH
PAST LOGO
